Resource Centre

The communication challenge Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively. BluePrinting BluePrinting is SDL Tridion's unique content management technology that allows organizations to handle this challenge. BluePrinting technology enables organizations to manage brands, globalize Web sites, deliver targeted marketing messages across multiple channels, and create micro-sites for specific campaigns or projects.

Leverage POS data to understand sales patterns, customer preferences and buying patterns to create targeted and profitable promotions. In today’s highly competitive world, retailers struggle to differentiate themselves via their product offerings and by how they promote products to customers across all channels. Smart retailers deploy effective targeted product offerings which can generate significant revenues; poorly chosen ones, though, waste money and opportunity.

Threats aimed at an organisation’s information assets, enterprise systems and critical infrastructure are increasing in number and sophistication. The question being asked by many IT practitioners faced with limited budgets and growing security risks is: What are the right technologies that will yield the greatest value for my organisation? Furthermore, how can I determine that value, and will it convince senior management to approve the investment?

Flexible working for efficiency and effectiveness Following the May 2010 general election and resulting budget cuts, the UK public sector faces the toughest challenges in decades. Adoption of leaner, more agile work styles, implementation of mobile and flexible working solutions and some strong executive leadership will be called for if the sector is to continue delivering the required levels of public services while producing the many billions of efficiency savings that will be expected of it.

Many companies are enduring a recovery from recession that can best be described as tentative. They may not regard it as the best time to be investing money and management time in privacy protection. In fact, the opposite is the case. The business imperatives for building and maintaining the walls that will prevent data breaches have never been so urgent. Not only are the legal requirements to maintain data security – and sanctions in the event of failure – higher than ever, customers increasingly regard the protection of their data as a differentiator between businesses with whom they choose to work with and those they don’t. All this must be done at a time when the amount of work being done by employees outside the traditional confines of the office is growing rapidly. This development makes the task of preserving data confidentiality exponentially more difficult.