Internet

Trust is the foundation of any good relationship. And this has never been truer, or more vital, than with the relationship between financial services providers (FSP) and their customers. Without the confidence that their financial information is protected, consumers will be less likely to use online services. This will directly impact banks initiatives toward cost reduction and efficiency, a key goal around online services. While the consumer must exercise good judgment in how they dispense their personal information, the onus is on the FSP to provide a secure environment in which the customer can conduct their financial transactions.

The success of multi-factor authentication implementations in addressing security threats and attacks, such as eavesdropping, password guessing, phishing, social engineering, Man-in-the-Middle (MitM) and the like, is well known. This has also challenged hackers and cybercriminals to continue developing new kinds of attacks in their ongoing quest to steal data and identities, and commit fraud. SafeNet is currently experiencing increasing interest from the market for Man-in-the-Browser (MitB) solutions, not only in the European and American online banking markets, but worldwide. Today, the most common type of attack is the Man-in-the-Middle (MitM) attack. Basically, a MitM attack takes place when an attacker intercepts communications between two parties, such as a customer and a financial organization, without their knowledge. By doing so, the attacker becomes “the man in the middle.” As a proxy, the MitM can both capture and manipulate the contents of the messages relaying between the two parties without their knowledge.

The losses attributed to financial fraud are alarming. The financial services industry has become a primary target of cyber attacks on a global scale and, in 2009 alone, suffered losses totaling $54 billion - an increase from $48 billion in 2008. Of equally grave concern to financial services institutions is the damage cybercrime can cause to reputation, along with customer churn, both of which can have a significant impact, and possibly devastating, effect to revenue. While all types of cybercrime have been on the rise, there has been a sharp increase in financial fraud resulting from computers infected with malware. Malware typically targets desktop computers and relies on social engineering to induce unsuspecting home users to download and install malicious code on their computers. One of the most dangerous types of malware for online banking and financial services are Man-in-the-Browser attacks. A Man-in-the-Browser attack occurs when malicious code infects an Internet browser. The code modifies actions performed by the computer user and, in some cases, is able to initiate actions independently of the user. When a user logs onto their bank account, using an infected Internet browser is enough to trigger illicit transactions that result in online theft.

Product strategy SDL Tridion is the leading Web Content Management solution for externally facing websites. It is proven, robust and offers an open development and extendable framework with many readily available SDL Tridion eXtensions. The support for open industry standards provides an attractive platform for customers, technology partners and SDL Tridion itself to implement innovative new functionality on top of a proven foundation. SDL Tridion chose a best-of-breed strategy and support for standard technology so that you can add SDL Tridion to existing infrastructures, integrate with existing systems, and extend the system at a much lower cost than comparable Web Content Management systems.

Every successful shopkeeper is an expert at sizing up a customer as soon as he or she walks in the door, making them feel welcome and comfortable, steering them in the direction of what they are most likely to buy, then guiding them towards a purchase. It’s called personal service and there’s nothing unusual or special about it. It's the sort of thing every shopkeeper does instinctively, without really thinking about it. It's also the sort of thing that's quite easy to do in real life but, until now, has been incredibly difficult to replicate online.