Internet / Service Delivery

Product strategy SDL Tridion is the leading Web Content Management solution for externally facing websites. It is proven, robust and offers an open development and extendable framework with many readily available SDL Tridion eXtensions. The support for open industry standards provides an attractive platform for customers, technology partners and SDL Tridion itself to implement innovative new functionality on top of a proven foundation. SDL Tridion chose a best-of-breed strategy and support for standard technology so that you can add SDL Tridion to existing infrastructures, integrate with existing systems, and extend the system at a much lower cost than comparable Web Content Management systems.

Every successful shopkeeper is an expert at sizing up a customer as soon as he or she walks in the door, making them feel welcome and comfortable, steering them in the direction of what they are most likely to buy, then guiding them towards a purchase. It’s called personal service and there’s nothing unusual or special about it. It's the sort of thing every shopkeeper does instinctively, without really thinking about it. It's also the sort of thing that's quite easy to do in real life but, until now, has been incredibly difficult to replicate online.

Different needs, different technologies The choice ? and therefore debate ? between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements. SDL is a best of breed vendor that provides persuasive Web content management solutions that enable effective communication and interaction with multiple target audiences.

The communication challenge Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively. BluePrinting BluePrinting is SDL Tridion's unique content management technology that allows organizations to handle this challenge. BluePrinting technology enables organizations to manage brands, globalize Web sites, deliver targeted marketing messages across multiple channels, and create micro-sites for specific campaigns or projects.

Specsavers wanted to capture customer feedback at the point of experience in its retail stores. The survey needed to be automatic, engage with a representative sample of both customers and shop browsers, and deliver incisive analyses and rapid reports. Specsavers contracted IBM Business Partner, Customer Research Technology (CRT) to provide IBM AnyPlace™ Kiosks equipped with CRT’s ViewPoint software. CRT tailored survey screens to capture instant in-store feedback fed over the Internet to CRT headquarters for analysis and reporting.