Software / Enterprise Applications

Product strategy SDL Tridion is the leading Web Content Management solution for externally facing websites. It is proven, robust and offers an open development and extendable framework with many readily available SDL Tridion eXtensions. The support for open industry standards provides an attractive platform for customers, technology partners and SDL Tridion itself to implement innovative new functionality on top of a proven foundation. SDL Tridion chose a best-of-breed strategy and support for standard technology so that you can add SDL Tridion to existing infrastructures, integrate with existing systems, and extend the system at a much lower cost than comparable Web Content Management systems.

Every successful shopkeeper is an expert at sizing up a customer as soon as he or she walks in the door, making them feel welcome and comfortable, steering them in the direction of what they are most likely to buy, then guiding them towards a purchase. It’s called personal service and there’s nothing unusual or special about it. It's the sort of thing every shopkeeper does instinctively, without really thinking about it. It's also the sort of thing that's quite easy to do in real life but, until now, has been incredibly difficult to replicate online.

There is a theme in this paper which states that, to use online banking effectively, a financial institution must offer three things: integration, personalisation and relevance. Now I know that you, the reader, the seasoned and sceptical professional who has been there, done that and seen it all before will read that first line and yawn. I know that, because that’s what I did. Because we’ve heard it all before. How often have we talked about multichannel integration? How often have we pondered the issues of a consistent customer experience? How often have we discussed the ability to leverage online capabilities through branches and vice versa?

Leverage POS data to understand sales patterns, customer preferences and buying patterns to create targeted and profitable promotions. In today’s highly competitive world, retailers struggle to differentiate themselves via their product offerings and by how they promote products to customers across all channels. Smart retailers deploy effective targeted product offerings which can generate significant revenues; poorly chosen ones, though, waste money and opportunity.

Even amidst the enforced frugality of a recession, some expenditures are worthwhile. For the cost-conscious IT departments of small and midsize businesses (SMBs), refreshing server hardware is one of those things. Deploying up-to-date server hardware delivers benefits that far outweigh the total cost of ownership. Yet as SMBs plan their upgrade path, they must also prepare for the budgetary and technical issues that may arise in order to maximize their return on investment. A recent survey of 116 IT decision makers in SMBs by IDG Research Services taken in January 2010 examines these issues and suggests ways to address them